“This is part of a major endeavor to improve our engagement with our online audience,” reported Michelle Miller, Seaman Corporation’s Marketing Manager. “Today, buyers are making the majority of their buying decisions online. Before they ever even talk to a human being, they conduct online research and they poll their social networks for advice. It’s imperative that companies like Seaman Corporation have an excellent online presence.”
To accomplish this, the company partnered with SyncShow, a Cleveland, Ohio based digital marketing firm to develop the new site. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.
“We picked SyncShow as a partner because they demonstrated cutting edge digital marketing expertise and because they could prove to us how their efforts drive results for their clients,” reported Kim Seaman, who collaborated on the project as a Marketing Specialist for Seaman.
The new website is designed to be user friendly, and to attract and engage customers, vendors and potential new hires. But, the overall goal is grander. John Crum, Seaman’s President and COO, defined it.
“Seaman Corporation makes excellent products. But when someone buys from us, they get a lot more than a great product,” he said. “They get our people, our culture and they get the knowledge we’ve gained from being in this business for more than 65 years. We wanted to capture all of this and bring it to life with this new site.”
Seaman also hired Frank Greiner, a digital video strategist, to help. Owner of HD Werks, a video production company based in Alliance, Ohio, Frank worked closely with Seaman’s marketing team to create 10 new videos for the site. Each short video showcases something unique about Seaman Corporation’s expertise, its approach to customer care, its products, its customers and the people who work there every day.
The companies will continue their partnership as they work to redevelop three additional sites that showcase Seaman Corporation’s main product lines, including: FiberTite® Roofing Systems, XR® Geomembranes and Shelter-Rite® fabrics for architecture. All sites are scheduled to launch yet this year.
Seaman Corporation has manufacturing locations in Wooster, Ohio and Bristol, Tennessee. In addition to its aforementioned main markets, Seaman Corporation also makes fabrics for more specialized markets, including military, dock seals, marine applications, pool covers, truck tarps, mower covers and others.
For more information, contact Seaman Corporation at 330-262-1111 or toll-free 800-927-8578. Seaman Corporation, 1000 Venture Blvd., Wooster, Ohio 44691