Step 1:
Idea Generation

For new ideas, Seaman Corporation uses a vast network of resources. We use universities, customers, vendors and internal associates to help us think outside the box.

Step 2:
Market Research

As soon as possible we get out into the marketplace and meet with prospective customers. Understanding what customers want to do with our products is vitally important.

Step 3:
Product Development

Innovation requires a lot of trial and error. We collaborate with suppliers and constantly screen new raw materials, testing them in our laboratory. We engage our customers in the product development process since they have a valuable stake in the outcome.

Step 4:
Prototyping

Once we have developed a prototype of the new product, we get a sample to our customers. We want their feedback on how well our product satisfies their unmet need.

Step 5:
Product Launch

Our innovation team works closely with our marketing team to create educational tools for the sales team. We focus our effort on messaging how our new products solve for our customers' needs.